Amazon.in has reported very impressive sale growth in the recently concluded Great Indian Sale (Jan 21st to 23rd).
Few key highlights --
Day 1 of the Amazon Great Indian Sale became the biggest day ever in the history of Amazon.in. It was bigger than its previous big day (Day 1 of the Great Indian Festive Sale during Diwali last year), in terms of unit sales
Amazon’s Great Indian Sale was three times bigger than last year’s Republic Deals Parade hosted between Jan 23-26, 2015
Amazon Fashion showed phenomenal growth which was 3 times the Republic Day sale recorded in January last year and Apparel emerged as the second most sold category during Great Indian Sale 2016; first being Mobiles
Over 65% orders came from outside of top 8 metros
Top non-metro cities - Pune, Jaipur, Thane, Patna, Surat , Nagpur
Traffic on mobile continued to be 70%
The Amazon Shopping app became the #1 shopping App on iOS and Android platforms
Most categories witnessed growth up to 9X as compared to their daily run rate
Fastest selling product on the sale was “Instapower Base E27 9-Watt LED Bulb (Cool Day Light and Pack of 2)” which was 100% claimed in seconds and sold out completely in 13 minutes
Some of the Fashion sale Highlights are –
On the first day of the Great India Sale (GIS), Amazon fashion surpassed the last biggest day of the October 2015 Diwali sale on the website; Apparel was the biggest category in terms of ordered units across Amazon.in, which was a first for Amazon Fashion in such a sale
Amazon Fashion sales on the first day of 2016 GIS was bigger than what the category fetched during combined 4 days sale in Jan 2015
All categories have shown over 200% increase in comparison to last year’s January sale
Highest growth has been observed in Luggage, Watches, Apparel and Handbags as compared to last January sale
The biggest subcategories in terms of ordered units this sale were Men’s Shoes, Women’s Traditional Wear, Men’s Tops, Men’s Sports Shoes, Women’s Tops and Men’s Watches
Top 5 Products sold were Casual Shoes, Running Shoes, Men’s T-Shirts, Sarees and Kurtas (Women’s Traditional wear)
Women’s Traditional Wear, handbags and accessories, Women’s tops, women’s basic shoes and Earrings have been the highest contributing women’s categories in Jan 2016 GIS – all of them exhibiting around 2-4x growth over Jan 2015
Jewelry and Handbags recorded over 3x growth in January 2016 GIS over last year’s Republic Deals Parade sale
Tier I cities saw an increase of nearly 2.5x in terms of ordered units between Jan 2015 and 2016; with the top cities being the 4 Metros, Bangalore, Hyderabad, Pune, Ahmadabad, Thane, Gurgaon, Noida and Chandigarh.
4.8x increase in ordered units from Tier II cities was witnessed. Top tier 2 cities this year were Jaipur, Vishakhapatnam, Surat, Nagpur, Kanchipuram, Indore, Vadodra, Bhopal, Coimbatore, Bhubaneshwar, Mysore, Guwahati, Lucknow, Nashik. All these cities have shown a growth of about 3x or more in comparison to last year January sale.
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
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