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04:43 AM | Sat, 10 Dec 2016

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Amazon.in’s Great Indian Sale Round Up

317 Days ago

Amazon.in has reported very impressive sale growth in the recently concluded Great Indian Sale (Jan 21st to 23rd).


Few key highlights --

  • Day 1 of the Amazon Great Indian Sale became the biggest day ever in the history of Amazon.in. It was bigger than its previous big day (Day 1 of the Great Indian Festive Sale during Diwali last year), in terms of unit sales

  • Amazon’s Great Indian Sale was three times bigger than last year’s Republic Deals Parade hosted between Jan 23-26, 2015


  • Amazon Fashion showed phenomenal growth which was 3 times the Republic Day sale recorded in January last year and Apparel emerged as the second most sold category during Great Indian Sale 2016; first being Mobiles

  • Over 65% orders came from outside of top 8 metros


  • Top non-metro cities - Pune, Jaipur, Thane, Patna, Surat , Nagpur


  • Traffic on mobile continued to be 70%


  • The Amazon Shopping app became the #1 shopping App on iOS and Android platforms


  • Most categories witnessed growth up to 9X as compared to their daily run rate


  • Fastest selling product on the sale was “Instapower Base E27 9-Watt LED Bulb (Cool Day Light and Pack of 2)” which was 100% claimed in seconds and sold out completely in 13 minutes


Some of the Fashion sale Highlights are –

  • On the first day of the Great India Sale (GIS), Amazon fashion surpassed the last biggest day of the October 2015 Diwali sale on the website; Apparel was the biggest category in terms of ordered units across Amazon.in, which was a first for Amazon Fashion in such a sale

  • Amazon Fashion sales on the first day of 2016 GIS was bigger than what the category fetched during combined 4 days sale in Jan 2015

  • All categories have shown over 200% increase in comparison to last year’s January sale


  • Highest growth has been observed in Luggage, Watches, Apparel and Handbags as compared to last January sale


  • The biggest subcategories in terms of ordered units this sale were Men’s Shoes, Women’s Traditional Wear, Men’s Tops, Men’s Sports Shoes, Women’s Tops and Men’s Watches

  • Top 5 Products sold were Casual Shoes, Running Shoes, Men’s T-Shirts, Sarees and Kurtas (Women’s Traditional wear)


  • Women’s Traditional Wear, handbags and accessories, Women’s tops, women’s basic shoes and Earrings have been the highest contributing women’s categories in Jan 2016 GIS – all of them exhibiting around 2-4x growth over Jan 2015

  • Jewelry and Handbags recorded over 3x growth in January 2016 GIS over last year’s Republic Deals Parade sale


  • Tier I cities saw an increase of nearly 2.5x in terms of ordered units between Jan 2015 and 2016; with the top cities being the 4 Metros, Bangalore, Hyderabad, Pune, Ahmadabad, Thane, Gurgaon, Noida and Chandigarh.

  • 4.8x increase in ordered units from Tier II cities was witnessed. Top tier 2 cities this year were Jaipur, Vishakhapatnam, Surat, Nagpur, Kanchipuram, Indore, Vadodra, Bhopal, Coimbatore, Bhubaneshwar, Mysore, Guwahati, Lucknow, Nashik. All these cities have shown a growth of about 3x or more in comparison to last year January sale.


About Amazon.in                                                                                                               

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.


About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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